Things To Consider While Choosing The E-Commerce Platform
It surprises that how the arrival of the internet has changed the way we do things now. The internet reachability has played a critical role in influencing people all over the globe. Whether you are a start up or an established enterprise every business today has to incorporate this medium to meet new heights in the business. Likewise, every business today is embracing this medium to sell products and services via an online store. But, with the development of the eCommerce technology, it is clear that creating your identity over the World Wide Web is not enough. To stay in the game you have to take one step further in the direction of success.
If you have decided to start an online store the next big decision you have to make is about, which eCommerce platform is right for your corporation? Although, an online platform has better options in nearly every respect, but that doesn’t make your choice easy. Picking the right platform for your eCommerce business is a daunting task. With dozens of options out there, how do you know which one is the right for your business? There’s no one choice that fits all your requirements because each one has its own set of pros and cons.
Before you make a selection let us discuss the major eCommerce platforms that are common and widely-used.
The biggest benefit with this one is that it is flexible and user-friendly. It is custom-made, which you can design them according to your preferences. The only trouble is that there are no free upgrades and access to professional customer support. Another downer is you are required to download the software and install it on your system, which may be a complicated process for those who are not accustomed to working with eCommerce software.
Hosted eCommerce platform does not require any maintenance so it gives you less trouble since you don’t need to slave over the technical operations. It offers quick start-up, meaning that you can start selling your products as soon as possible. To top it all here, you’ll get full customer support and continuous monitoring. Here you also get the advantage of free and automatic upgrades. It is needless to say that hosted solutions are perfect for all kinds of online business.
At licensed platform, you get the flexibility just like open source solutions. As your business expands you get the privilege of integrating third-party solutions. It is a major weapon to secure you a place in the competitive market. But, it really needs to be installed with a licensed cart that should be incorporated into your site.
The custom-built eCommerce platform is usually the most expensive one. It will simply consolidate with your existing site and include all of your brandings. So, if you are finding it difficult to select the eCommerce platforms that offer the exact features that you are looking for then it may be useful to choose a customized eCommerce solution for your products.
So above we discussed the types of platform in the eCommerce sector, but you also need to consider various other things before you make your verdict. This very much counts on your ability to look for exactly what is important to you when it comes to your online business. Consider below points before you evaluate your options for eCommerce platform.
Understand Your Customers
You need to look for customer excellent choice and what would instigate them to buy your products online. For the same you need to consider if a loyalty program is important and what about the wholesale customers, do you need a special interface for that?
If you choose your platform with the customer in mind and provide an optimal shopping experience it will certainly boost your business.
Take Account Of Customers Shopping Experience
For the convenience of customers look for easy to use tools and smooth checkout process. You want to make sure that this platform has everything you need to attract your customers. That means it should have easy navigation structure, simple product upload process, and ability to support wide product information.
Consider Your Future Needs
It is obvious that you are bargaining for growth in your eCommerce business. This is something very important to consider when choosing and eCommerce platform. It is ok if you are selecting the least expensive option that might fit your current requirement, but you really need to think about your future. What seems perfect for your business today, may not be in a year’s time. You can look for a flexible platform that is able to grow with your business.
The Mode Of Payment
Before you make a choice you have to think about how customers pay for their products. You need to consider if whether your choice of platform acknowledges PayPal and other options like third party payment processors. If customers do not find their preferred payment options this lead to shopping cart rejection, which can have a bad effect on your business.
Consider Integration Solution
When you are determining your future requirements, then you must also remember that integration is a solution for eCommerce platform. Think about what backend system you are using and, which eCommerce platform comes with the integration options. Check to see if the provider offers integration with your current favourite services.
Before you take a decision for opting a particular eCommerce platform, be sure to take a look at what kind of support they will provide. Also, you should be able to find support through a number of sources, which is available online.
What Is The Cost
To start an eCommerce business it is quite eminent that the major thing you will think about is that how much it is going to cost you. With so many different choices available you really have to take a look at the pricing that each platform offers. You are absolutely looking for the best features you can get for your money, but on the other side you do not want to pay for some things you are not using. Your action will play a decisive role in taking a right step.
How Safe Your Customer Feels
Security is a major issue in eCommerce and it’s important for you that your store, handles the sensitive data of customers vigilantly. Examine the security credentials of your chosen platform, which ensure that company transmitting credit card info uphold a secure environment.
Now a day’s mobile responsiveness have become a crucial factor to consider for increasing your sale. Customers are not only online shopping via PC, but also on tablets and smartphones. The platform you choose needs to be optimized for this feature and should be able to bestow a reliable customer experience on all devices.
In the end, I’ll say that you have to remember to settle upon such a platform that fits your standard and your budget. Narrow down your company’s goals and consider the features that will work well with them.